Search Selection and Engagement

 

Find the right sales channels and get them on board.

 

Channel Selection

 

• Find the channels you need - don't just hope that they will find you.
• Where to look for channels.
• How you will know that you've found what you're looking for.
• Compare and contrast potential partners and choose the right one.
• What the channel needs to know on the initial approach.
• Make a business case using the PPD, not a product pitch.
• Draft an appropriate memorandum of understanding.
• Detailed guidelines on drawing up legally enforceable agency and distribution agreements. How to avoid boilerplates and cover all the bases.