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The Detailed Profile builds on the Summary Profile but contains far more information on the markets (vertical and regional) in which the company sells it products and services, its sales infrastructure, marketing methods and the general management of the business.

 

The detailed profile also enables you to complete a suitability assessment on that company. So, if you are looking for a supplier or a reseller, you can add specific information that is relevant only to you about how suitable that company is.

 

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In order to choose the best partners that you want to approach, it’s important to be able to compare and evaluate them on a like-for-like basis. The Detailed Profile enables you to score each potential partner in 10 key areas:

 

Financial strength
Scale
Vertical penetration of the target sectors
Regional penetration of the target geographical markets
• Access to target customers
• Level of brand awareness
• Quality of its other partners (suppliers or sellers)
Compatibility of its products or services with yours
• Its marketing program
• The strength of its sales force